Introduction

I’m Ben Sainsbury — a strategist, AI product builder, and transformation specialist.

Over the last 15+ years, I’ve worked across data, creative, and enterprise strategy roles to help businesses turn complexity into growth. I started in data product development, evolved into brand and marketing innovation, and now focus on building systems and strategies that make marketing smarter and more adaptive — especially in the age of AI.

Whether I’m advising on the future of marketing operating models or co-developing a GenAI capability from scratch, I bring cross-functional clarity, experimentation discipline, and the ability to execute.

Areas of Expertise

  • AI & Data Product Leadership – Generative AI, customer data platforms, automation, and embedded intelligence.

  • Marketing Strategy & Innovation – Brand, performance, personalisation, category growth, and Customer experience management and research.

  • Organisational & Digital Transformation – Operating model design, team enablement, agile marketing, and new ways of working.

Experience

  • Co-Founder – Logicus.AI, Sydney, NSW | 2023 – Present

    Established a consultancy focused on GenAI-enabled business transformation. Led the development of AI front ends and platform integrations across sectors.

  • Head of Marketing Transformation – Collagis, Sydney, NSW | 2022 – Present

    Directed the Marketing Transformation practice, leading agile and tech-enabled projects for enterprise clients in finance, retail, and telecommunications.

  • Freelance Strategy Consultant – Sainsbury’s Consulting, Sydney, NSW | 2020 – 2023

Consulted across data and customer strategy, delivering actionable solutions in complex stakeholder environments.

  • Digital Transformation Consultant – Publicis Sapient, Sydney, NSW | 2017 – 2020

Partnered with global clients to implement digital solutions, customer intelligence platforms, and guide digital transformations.

  • Product Manager – MarTech, William Hill, Sydney, NSW | 2013 – 2017

Led product development for marketing technology platforms, driving personalisation and efficiency across high-volume digital channels.

  • Customer Intelligence Consultant – MarTech, BskyB, London, UK | 2009 – 2013

Assisted product development for data products, driving marketing effectiveness across retention and acquisition programs across the Sky business, and for the wider market.

Education & Certs

  • MBA – University of UOP (2017–2020)

  • Postgrad Marketing – Chartered Institute of Marketing (2010–2020)

  • BA (Hons) Marketing – University of South Wales (2004-2008)

  • Certified Scrum Product Owner (CSPO)

  • Enterprise Design Thinking Practitioner & Co-Creator – IBM

  • AI Product Management (Microsoft)

“I would recommend Ben for a growth portfolio in any high performing organisation.”

Leif Stromnes, Managing Director (DDB Sydney)

“Ben's ability to think big picture and stay grounded in the implementation has lifted the marketing capabilities of the company.”

Joshua Kim, PHD AI & Head of GenAI (William Hill Aus)

Testimonials

“Ben is an innovative and commercial strategic thinker with big customer focus. He's a cracking facilitator and starts with end in mind and is outcomes focused.”

Robert Limb, Executive Director (TRACK)

Selected Consulting Experience