Shaping the things to come
I work at the edges of strategy, product, and AI — helping organisations move from vague ambition to things that actually work. No buzzword theatre. No transformation cosplay. Just clear thinking, disciplined execution, and a willingness to pressure-test ideas until they hold.
Here you’ll find my active projects, working frameworks, and essays on technology, markets, and human systems. If something resonates, let’s talk.
Why Meta’s Fully AI‑Driven Ad Rollout Demands a Strategic Reboot
Discover how Meta’s full-stack AI ad creation by 2026 will transform marketing strategy, speed and scale—why brands must pair agility with human insight.
Outsourcing Thought: How Generative AI Risks Hollowing Out Human Judgment
AI is making us faster—but not necessarily wiser. As generative tools reshape how we work and learn, leaders must ask: Are we still developing the human judgment, reflection, and moral clarity that wisdom demands? In a world optimised for answers, we must protect the space for better questions
🧠 Persuasion at Scale: Are Marketers Ready for the GPT-4 Era?
How GPT-4 is transforming marketing strategy. I explore how AI enables scalable persuasion, personalised messaging, and influence based on behavioural signals—not just demographics.
Future-Proofing Your AI Product Strategy: How to Stay Relevant When Big Tech Moves In
Discover 5 strategic moves AI Product Managers can use to stay competitive and relevant—even when giants like OpenAI or Google release similar features. Learn how to pivot, specialise, and integrate smartly.
Google Isn’t Enough: Winning in the Age of AI Search
AI tools like ChatGPT and Perplexity are reshaping how people discover brands. Learn how to future-proof your marketing by earning visibility in AI-driven recommendations, TikTok searches, and community platforms.