Welcome to CX Fringe: Ideas Beyond the Edge of What’s Acceptable in Marketing

In a world of algorithmic sameness and cautious brand playbooks, the biggest breakthroughs often start on the fringe. The CX Fringe is a content series that explores the bold, unusual, and not-yet-acceptable ideas shaping the future of marketing and customer experience.

From AI-only creative teams to biometric-driven personalisation, we investigate the innovations that sit just outside today’s Overton window — the zone of ideas considered safe or mainstream — and show how they might become tomorrow’s best practice.

If you’re a strategist, marketer, or business leader looking to spot early signals, shift customer mindsets, or unlock a competitive edge through unconventional thinking, you’re in the right place.